EP16: "Beauty is Wellness" Kerrilynn Pamer

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Happy birthday “High Vibrational Beauty”! In honoring this gorgeous holistic lifestyle guide I’m thrilled to share my conversation with Kerrilynn Pamer, it’s co-author, and co-founder and CEO of CAP Beauty.

Kerrilynn’s first business, the boutique, Castor & Pollux, was a much-loved fixture in the West Village. In 2010 she introduced her customers to a small selection of naturals and watched the interest and love for this category grow. She decided at that point that New York City (and the world!) needed a store committed to natural beauty. Kerrilynn partnered with her longtime friend and collaborator, the photo stylist Cindy DiPrima Morisse, a perfect match as they had bonded for so long over their interest in healthful living.

Kerrilynn and I became friends over Instagram (yes, it’s a thing) and upon meeting felt as though we had met many times before. Her radiance is palpable, she truly walks her talk and is the embodiment of a modern ethereal being. Please listen in on this inspiring conversation from which I walked away vibing high, and listen to my interview with Cindy for the full experience.


Kerrilynn what are your "keep my sanity"’ essentials? 

Spending time with my husband and dogs. Espresso in the morning, The 4 PM blend in the afternoon. Saturday yoga class at Kula. Healthy food in the fridge and cupboards. Daily Kundalini. Daily TM.

What’s your Favorite workout or form of movement?

I adore the Saturday class at Kula with Jillian Turecki. A favorite moment during the week. 

What is your non-negotiable self care ritual or tool?

I've been exploring the idea of having no "non-negotiables". It was creating a rigidity that I wasn't comfortable with, so these days I'm making efforts to just do what makes me feel good without the "should" wrapped around it. It's working for me. 

What is the best beauty / health / wellness advise a parent or loved one has ever given you?

My Dad told me to never give up, and keep moving forward. That's a pretty good one. 

A simple beauty ritual / recipe / tonic you’d like to share with listeners.

The CAP Beauty Matcha mixed with our Coconut Butter, some seed milk that my husband makes (his is the best!), turmeric and some tocotrienols served warm with bee pollen on top. A favorite.