EP44:"A Shift of Mind" Note PR
Heloise van Eeghen, co-founder of beauty and wellness agency Note PR
Heloise van Eeghen was born in San Francisco, raised in Los Angeles, studied art and design in London at the seminal Central Saint Martins and upon graduation, her city of choice was New York. She began her career in luxury fashion PR, working in-house for brands like 3.1 Phillip Lim, Prada and Miu Miu. She was introduced to the beauty industry while freelancing for an experiential marketing and events agency where she executed unique and innovative product launches. Following this, Heloise took a position with influencer Garance Doré, to work on her affiliate program and secure brand partnerships within the beauty and fashion industries. To focus on her love of wellness and beauty, Heloise continued at a PR agency in NYC as the Beauty Director for a variety of brands across skincare, body care, hair care, makeup and wellness. She launched Note PR in July of 2019 with co-founder Shannon Comstock.
Shannon Comstock, co-founder of beauty and wellness agency Note PR
After graduating from the University of Michigan, Shannon Comstock started her career at Sotheby’s, where she managed press campaigns across jewelry and fine arts divisions. She later served as Account Manager at Project MM, a boutique, Brooklyn-based PR agency in the luxury beauty and grooming space. With companies ranging in size from nascent startups to veritable leaders in their categories, she developed a flexible approach that has carried through to today. Following her time at Project MM, Shannon acted as PR Manager at Jennifer Bett Communications - a leading force in the industry. JBC offers start-ups and uniquely competitive brands a creative, multi-dimensional approach to consumer awareness. While at JBC, Shannon guided strategy for brands in the beauty and wellness industry, finding a passion for holistic and founder-focused storytelling.
A favorite non-negotiable self care ritual or routine OR a favorite recipe or tonic.
Heloise: I love to soak in the bath with either HELLEN’s magical Reiki-inflused bath brews or Bathing Culture’s Dipsea Soak, loaded with hemp-derived CBD. Bathing is great way to process a long day of work! Sometimes I even bring a notebook and pen with me, so I can do a little brainstorming and planning for the days ahead. 20 minutes is just enough time for my muscles to relax and the creative juices to flow!
Shannon: Something I could never give up are my daily long walks with my dog, Penny. Getting outside and moving first thing in the morning is a refreshing way to start the day, rather than jumping right into the mad dash commute. And at night, I've been loving my aromatherapy inhaler from our client and friend Hellen Yuan. She's created a really lovely formula that encourages restfulness, and it's the perfect way to wind down in the evening.
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